In my current role I have my hands in a lot of different design jars. In one jar I’m a Brand Designer, which is a major part of what I do at Tokyo Calm. It’s my main jam really and something I’m super passionate about. I love to dig in and learn about a company’s soul through Strategy Workshops and how to translate that data into something visual that users can connect with. I’ve helped Series A companies like LiveBetterWith reinvent themselves with an identity and experience that speaks to their audience in a meaningful way and I’ve worked with our idea stage companies like Wager to set the foundations of their brand without breaking the bank.
I also design Product Experiences. Like when I helped lead a design sprint to discover what the very first Patch Gardens experience would be. Turns out after a bit of testing what we came up with that week wasn’t the experience users preferred and that’s okay. We lean on agile principles at Tokyo Calm so testing fast and failing faster is part of the gig and I wouldn’t have it any other way.
Off the back of Brand Designing and Product Designing I get to take that new identity and apply it in a meaningful way across all the product touch points you can think of. I’ve been hands off at times as Creative Director for contract designers or acting as Art Director on photography shoots but I’m not afraid to get stuck in myself. I’ve designed for a range of touch points in both print and digital from expansive React Native Apps, responsive website UI and 45ft billboards to smaller touch points like web ads, business cards, and email templates. The point is it’s extremely important all your touch points are giving your users a consistent experience and that’s something I specialise in.